Williams launches FW43B, Latifi’s sophomore season car

The new delivery is ‘inspired by Williams’ all-conquering cars of the 1980s and 1990s

By Yuri Coghe
@yuricoghe
Canadian Nicholas Latifi said on Twitter that the new livery looks ‘fresh and clean’ (Photo: Williams/Twitter)

Williams Racing has unveiled the FW43B, their first challenger for a full season under new management after 47 years, on Friday.

Nicholas Latifi’s sophomore season car inherited its name from its predecessor as opposed to an FW44 denomination since many of the components will be the same as last year’s in an F1 effort to contain costs due to the pandemic.

On the other hand, FW34B’s visual identity is very different. The livery is inspired by ‘Williams’ all-conquering cars of the 1980s and 1990s’, as said in a team statement.

“(The new livery) acknowledges our incredible past and retains the spirit, drive and motivation that remains at the core of Williams’ DNA yet looks to the future and signposts our long-term ambition to return to the front of the grid,” said Jost Capito, speaking for the first time as CEO of Williams Racing.

To Nicholas Latifi, the car looks ‘fresh and clean’. “While it represents a new beginning at Williams, I love the yellow accents which are a nod to the team’s fantastic heritage and previous cars. Excited to see how it looks on track in Bahrain”, the Canadian said on Twitter.

The team was one of the only three that kept their driving duo for 2021, as George Russell will line-up alongside the Montreal native. In January, 2009 world champion Jenson Button joined Williams, where he started his F1 career, as a senior advisor.

Williams has been under the management of investment firm Dorilton Capital since August when founder Sir Frank Williams and his family stepped away after 47 years.

The team has been the worst-performing in the last three years, and things are unlikely to change in 2021.

Read an F1total.ca in-depth analysis on what can fans expect from Nicholas Latifi in 2021.

Augmented reality

Williams initially planned to reveal the FW43B via an augmented reality app but had to call it off in the morning of the launch due to hacker action.

“We were looking forward to sharing this experience with our fans & can only apologize that this hasn’t been possible,” said the team in a statement.